Etsy sellers are becoming increasingly popular with designers, as the company’s ecommerce platform, which lets buyers order clothing and accessories online, grows.
But as they become more popular, they are facing criticism from retailers.
“They are being blamed for a lot of these problems,” said Katie Mather, a designer and former designer at GQ who created the blog Plaid Plaid.
“But the problem is that people are using these products to make money.”
While designers like Mather have a wide array of styles, the main issue is that some designers are over-focusing on the appearance of the shirts.
“A lot of the time you’ll see people putting together a shirt that’s supposed to look like a plaid t-shirt,” said Mather.
“And it doesn’t really look like it.”
When it comes to sizing, most brands are focusing on the shoulders, rather than the chest, said Marni Harkness, a design and design-led product strategist at eBay.
“I’ve never seen a design that’s tried to hide the body of the shirt,” said Harknesses daughter, Trish.
“The shirts should look like they’re part of a sweater, not a dress.”
Some designers are focusing more on the look of the collar, the front and the back.
“Some of the designers have done a lot to address the issues of body-fat and how people are perceiving them,” said Alyssa Kuc, a marketing professor at the University of North Carolina at Chapel Hill.
“Many of the pieces are very much designed for women who are overweight or obese, and it’s really important that they do the right thing with their body in this way.”
If designers don’t do their research, people may think that they are making the shirts too slim or too tall, said Kuc.
“There’s also a lot more emphasis on the front than the back,” said Kaczmarek.
Some designers aren’t aware of the body type of their customers, and they often make assumptions about who is overweight or who isn’t, said Halkins.
“People often assume that people who are obese have fat,” said Erika Gugelberg, a fashion expert who works for GQ.
“That’s not the case.”
That may explain why designers sometimes try to make shirts that are more flattering for people with different body types.
“It’s so easy to think that you’re making a statement about the body and not actually being proud of it,” said Gugenberger.
“In a lot, you don’t even think about it until the last second.”
If you want to sell the shirts in a more flattering way, you need to be careful, said Gagelberg.
“If you have a lot in common with your customers, you should be able to show them the same shirt that they already own,” said a senior designer at an ecommerce brand.
“You don’t want to say ‘I can’t sell this because it’s too big,'” said Moulins.
If you have designs that don’t look very flattering, you may need to adjust them to fit the customers, said a fashion director at a fashion label.
“When you’re designing, there’s a lot that goes into the design,” said Jodi Lippman, a senior fashion consultant at a design agency.
“Sometimes, it’s not about the clothes themselves, but how they look to customers.”
In addition to sizing issues, many designers aren the victims of over-selling.
“This is a very complicated market,” said Lippmans father, Michael.
“My daughter has a boyfriend who’s overweight.
If we have to make a shirt for her, she’ll wear it.
She’s not interested in it.”
As for designers, they need to work harder to make their designs feel comfortable, said Japheth M. M. Haggard, a professor of marketing at the College of Charleston.
“We are seeing more designers come into this field with more of an interest in making their products as close to the actual customer as possible,” he said.