The Plaisance is not a new name for the plaid blazer or button-down shirt, but that hasn’t stopped the shirt from becoming a familiar one.
The company first came to the United States in 2006, when a woman named Kim Anderson purchased a pair for her son, and in 2008, the company began selling the blazer at sporting goods stores.
Since then, the name has become synonymous with the plaqua, a French word that means white and is derived from the Latin word plaid, which means white or soft.
Although it has a different name, the shirt has remained a staple of women’s styles for decades.
The Plaqua Shirt’s popularity has been growing in recent years, as people are becoming more adventurous in their outfits.
“We’ve seen a tremendous surge in interest from the general public,” said Lisa Poulin, senior vice president of sales and marketing at Plaquess.
Plaquess has had a busy decade.
In 2016, the brand introduced its first shirt with a black-and-white pattern, the Plaquesquire.
Three years later, the first version of the Plaid, a gray, woolen shirt with an oversized hood, launched.
More recently, the apparel company introduced its new Plaid Jacket, a white-and‑black shirt with black- and-white trim.
This spring, the line is adding a plaid version of its pants to its catalog, and the Plaque is set to hit the store shelves on March 1.
While some companies are embracing a more casual look, others are sticking to their classic designs.
At the same time, many of these new brands are using a variety of colors and patterns, making them more accessible to a wide range of women.
To help with sales and brand recognition, Plaquys has been partnering with brands like the Gap, Gap USA, American Apparel and the Ralph Lauren collection to give women a new way to dress.
It’s not uncommon for a company to be able to identify trends and differentiate between different brands and styles.
With Plaquesses, there is also a goal of continuing to keep the brand relevant and appealing to a broader audience.
“The Plaquesseys goal is to provide women with the best available apparel to keep them active, and active people to support their careers,” Pouins said.